UK-based tech startup specialising in creative testing software.
Challenge
First embedded role for the client’s partnership with a global branding agency.
Required a candidate with expertise in brand and creative testing, strategic AI insights, and team-building capabilities.
Niche market and cross-industry skillset added complexity.
Solution
Delivered a structured retained search with milestones and progress tracking.
Identified and shortlisted highly qualified candidates within weeks.
Conducted video competency-based interviews and contributed to hiring strategy during board meetings.
Result
53 candidates identified, 5 shortlisted, 1 hired.
Successfully appointed a Senior Insights Professional, resulting in significant market share growth.
Client Quote
"What truly sets Joanna apart is how she transforms the hiring process from stressful to seamless. I recommend her to any business looking to expand their customer success and research functions."
Executive Search for Head of Product
Client
US-based SaaS company delivering next-generation consumer insights through an AI-powered platform.
Challenge
Confidential senior product leadership hire search to drive platform innovation and scale globally.
Required a Head of Product with a rare blend of SaaS product leadership, deep understanding of AI-driven insights, and experience managing cross-functional international teams.
Fast-moving competitive landscape and demand for hands-on strategic leadership added to complexity of the search.
Solution
Executed a structured retained search with clear milestones, weekly updates, and a collaborative shortlisting process.
Mapped competitors and adjacent markets, targeting top product leaders in SaaS, MarTech, and Insights industries.
Run competency-based video interviews focusing on product vision, commercial impact, leadership skills, and technical understanding of AI and insights automation.
Advised on role positioning, compensation benchmarking, and interview process design to secure top tier candidates.
Result
72 candidates identified, 4 shortlisted, 1 hired.
Successfully appointed a Head of Product who since launched a new enterprise-grade product line, accelerated time-to-market, and strengthened the company's competitive edge in the insights space.
Client Quote
"Joanna's approach was a breath of fresh air. She understood exactly what we needed, delivered an outstanding shortlist, and played a key role in helping us secure a transformative leader for our business.”
Embedded TA for Growth Strategy Consultancy
Client
UK-based growth strategy start-up focusing on GTM, product/service, and experience strategies for global technology clients.
Challenge
Urgent need to fill three mid to senior level, critical roles over six months.
Recruitment difficulties due to niche expertise requirement and an extensive off-limits list.
Solution
Provided embedded TA support for 6 months, acting as an extension of the client’s internal team.
Delivered full-cycle recruitment services, including candidate sourcing, screening, and onboarding.
Maintained agility to meet fluctuating hiring demands while addressing the off-limits challenges with innovative sourcing strategies.
Value Add
Salary Benchmarking
Competitor Mapping.
Market Insights Reports
Talent Pipelining
Result
237 candidates identified, 3 hired.
Embedded support enabled the client to meet hiring goals, scale effectively, and secure top-tier talent.
Client Quote
"When you work with Joanna, you'll feel like you can't work with any other recruiter anymore. Her positive tone and lively nature has made a stressful process like recruitment seem so seamless and exciting!"
Executive Search for Growth Marketing & GMT Lead
Client
Global Saas Insights platform expanding operations across EEMA.
Challenge
First senior commercial hire in EMEA to lead growth marketing and GTM strategy.
Required a candidate with deep expertise in SaaS growth marketing, brand positioning, pipeline generation, and scaling new market entry across diverse EMEA regions.
Balancing hands-on execution with strategic leadership in a high-growth environment made the search highly specialised.
Solution
Delivered a structured retained search with milestone tracking and weekly progress reports.
Mapped market across SaaS, MarTech and Market Research industries, targeting commercially-led marketing leaders with proven EMEA expansion experience.
Conducted competency-based video interviews assessing growth strategy expertise, cross-cultural leadership skills, and performance marketing track record.
Advised the client on employer branding, and market positioning to enhance candidate attraction.
A Growth Marketing & GMT lead was successfully appointed, and has since launched EMEA-wide campaigns, built the regional marketing function, and accelerated lead generation and revenue growth across markets.
Client Quote
"Joanna truly understood the profile we needed. Her process was thorough, insightful and incredibly effective. We now have a strong EMEA leader who is driving real commercial impact."
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