Breakthroughs From The Market Research Leaders

Over recent months, I’ve spoken with founders and senior leaders across research, insights, and ResTech about the mindset changes that reshaped their companies. What struck me wasn’t technology or funding – it was how a shift in thinking unlocked growth. 1) From Perfection to Iteration One ResTech founder used to delay every product release until […]
Design Thinking for Smarter Talent Strategies

In the world of hiring, the best decisions aren’t just about filling roles – they’re about SOLVING PROBLEMS. That’s why I take inspiration from Design Thinking – a framework used by some of the most innovative companies to build solutions that are: ➤ Desirable – What do candidates and hiring managers truly need? ➤ Feasible […]
When Hiring a Super Star Might Backfire

When Hiring a Superstar Backfires: What the Research Tells Us Hiring high-performing “stars” from competitors is often seen as a strategic shortcut to growth, prestige, and innovation. But new research published in Harvard Business Review suggests that this strategy can backfire – and quite dramatically so. Researchers Daniel Muzio, Claudia Gabbioneta, and John Mawdsley studied […]
Why ResTech Startups Need More Than Just Engineers

Scaling smart – why ResTech startups need more than just engineers. There’s a pattern I’ve seen too often. A ResTech founder secures funding and rushes to scale – but doubles down solely on engineering hires. The platform gets built, but clients are left asking: where’s the insight? Where’s the impact? In B2B ResTech, TRUST is […]